Email Marketing for Bands – Social media, such as Facebook and Twitter, has been the primary marketing tool of musicians to grow their network and promote their name. These platforms are taking off but as an up-and-coming independent artist, you also have to take advantage of other marketing strategies that could do great for the success of your career. One of which, is the commonly neglected, e-mail marketing.
Why is Email Marketing for Bands Important?
Facebook and other social media networks can give you access to millions or billions of fans but only e-mail marketing can provide you with the control over your connections. Therefore, build your e-mail list and begin promoting your music.
Grow Your Email List and Promote Your Music
- Design Your Website with an E-mail Sign Up Box
Email marketing for bands start with your website. Your music website should not only have your artist’s details but it should contain information that will help you convert visitors into fans. Therefore, design your website with a sign up box to collect your visitor’s e-mail addresses.
Place it in a prominent area on your page or design it as a pop out so your visitors will immediately see it once they visit your site.
- Generate an Effective Call-to-Action
Your e-mail sign box should be accompanied with an effective call-to-action. This short introductory phrase should invite and persuade people to submit their e-mail addresses to your list.
It is also ideal that you introduce the benefits of their subscription like getting regular music updates, concert dates, news, and other exclusive surprises.
- Send Gifts to Subscribers
Aside from generating call-to-actions that convert, surprise your visitors with free and exclusive gifts in exchange of their e-mails. You can send them personalized items like posters, Bluetooth speakers, or wristband; or electronic files like a short video of your behind-the-scene rehearsals, a downloadable file of your music, and so on.
Through this, you are giving your fans a fresh and insider look of your life and activities as a musician.
- Advertise at your Merch Booth
Do not only use your merch booth to sell your items but utilize it to gather more e-mail subscribers from fans and people who attended the event. Place a signage in a noticeable area of your booth and invite them to sign up.
Or announce it on-stage after your performance. It’s also a good idea to assign someone from your team to go around and collect e-mail addresses from the crowd.
- Write a Compelling Blog post
An engaging and informative content can help you grow your e-mail list. The more compelling your story is, the more your readers become interested to reading your succeeding posts. Therefore, add an e-mail sign up box in your blog post area to turn your readers into loyal fans.
And once you have gained more e-mail sign ups, make your promise to send them informative, entertaining, and fresh news about your music. And never try to spam them with promotions and non-sense agenda. Or else, they will hit the unsubscribe button.
Top 5 Email Marketing Tips for Musicians is a guest post by April Alen.
April Alen is a content and social media Manager of the popular SpeakStick brand. SpeakStick creates innovative waterproof bluetooth speakers to aid the burning desire of music lovers and enthusiasts to listen to music whenever wherever. With this goal in mind, we invite you to be a part of our community of music lovers and to Set Your Music Free.