6 Things Your Band Should Be Doing on Facebook
Creating your online presence and growing your fan base is not as easy as some make it out to be. If you were creating your Facebook page for your music five years ago, this would have been a different story. Few artists had band pages, and it was less difficult to get lost in the shuffle of massive social media notifications. Today, though, you need to have a well thought-out plan if you want to see yourself build a high-quality page with an actual engaged audience of your fans. So how do you do this? Let’s look at this six step plan that will help get you up and running and off to gather those ‘likes’ :- Know your target market.
- Now understand how to ‘speak’ to them.
- Speak like your target audience – language is key.
- Think like them – try to approach the topic from their perspective.
- Act as they would act – research what causes and events are important to your fan base.
- Track which content engages the most people.
- Ask questions on your page. People love to answer easy yes/no inquiries or simple either/or choices. Just make sure it’s relevant to your fans.
- Photos give your audience something to look at. Keep them interesting and people will keep coming back.
- Fill-in-the-Blanks type posts help your audience easily weigh in, and keeps your content light and funny.
- Hold an exclusive contest, like a drawing for two free concert tickets for sharing your page. Keep it simple and don’t do it too often.
- Content should be real, relaxed and relevant.
- Be prompt.
- Be sure to measure and monitor your results.
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