Rupert has enjoyed a lifelong career in advertising, where he started in major multinational agencies working on brands including Heinz, Procter & Gamble and many others. He has an entrepreneurial track record. First marketing services business founded aged 27 and subsequently listed as a public company. 1 of 25 Entrepreneurs out of 1000’s selected for UCL 2012 Advances Program sponsored by Goldman Sachs.
Founded Sonic Media Group 2004 – a marketing, advertising and publishing group that specializes in music and lifestyle related marketing. Clients include Record Labels, Festivals, Music Export agencies, and Brands looking to integrate music into their marketing strategy, such as Dr. Martens UK and European Stand for Something Tour and Jagermeister Curtain Call.
Publisher of DIY Magazine, the UK’s leading dedicated music lifestyle media title for a new generation, who are still excited about music.
DIY has been at the forefront of music discovery for over a decade and is now the UK’s largest cross-platform dedicated free music magazine, engaging with over 1.million music fans every month, across print, online, social media and live events, around the world.
Over 10 years, DIY has become an integral part of the music discovery process for a new generation of artists and fans, supporting bands from their first gig to their most recent sold-out tour.
It has built a reputation for helping discover (and break) exciting new acts through content-rich editorial, as well as helping major artists interact with a new generation of fans who are increasingly socially engaged with a broad taste in music.
Rupert regularly speaks at industry events such as Eurosonic, ILMC, The Great Escape among others.