Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. All brands have super-fans. They’re a key component in building and sustaining a successful career by enagaging a solid fanbase. The question then becomes: what classifies as a brand and how do you build one that […]
Local Gigs: How to Know When You’ve Outgrown Them
Is your local bar circuit starting to feel like a song on repeat? There is a sort of stigma, for some artists, around playing local gigs. Performing in the same city or the same rotation of venues can begin to feel repetitive- but how soon is too soon to expand your fanbase and seek venues […]
Crowdsourcing: Will it Really Shape Your Music Career?
What is Crowdsourcing? “Crowdsourcing” can be defined as a sourcing model which enables individuals to gain a particular good or service through an exchange. Today, crowdsourcing is quite prominent between artists of all disciplines. Musicians, sculptors and designers connect through crowdsourcing sites where they can gain […]
Musical Medicine
Have you ever stopped to wonder why music is everywhere you go? Why these unavoidable tonal patterns are essential to human life and apparent in every aspect of society? Maybe it’s a nice distraction from daily life, or maybe it’s much deeper than that. ~~~~~~~~~~~~~~~~~~~~~ Music philosopher, Friedrich Nietzsche, made this claim by insisting that […]
Why Live Music Changes Lives
Picture this.. It’s a beautiful, sunny day in your local city – except you are unaware of this as you stand, shoulder to shoulder with strangers from all degrees of life. Packed like farm animals inside a dark auditorium awaiting the blinding of strobe lights and deafening of speakers with enough SPL per watt to […]