Promoting your Music on YouTube Promoting your Music on YouTube isn’t exactly revolutionary. In recent years, the content-sharing platform has beefed up its incentives for creatives looking to grow a subscriber-base and monetize their music. For the DIY musician, the challenge is rising above that seemingly infinite noise of YouTube content and its pesky algorithms. […]
Knowing the If, When, and How of Hiring a Manager
Knowing when hiring a manager (and whether or not to hire one at all) is right, can be a tough call for artists… When deciding what’s right for your band, it’s important not only to weigh the obvious pros and cons, but also to consider the methods of attracting and choosing the best […]
How to Hook the Super-Fan
Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. All brands have super-fans. They’re a key component in building and sustaining a successful career by enagaging a solid fanbase. The question then becomes: what classifies as a brand and how do you build one that […]
Local Gigs: How to Know When You’ve Outgrown Them
Is your local bar circuit starting to feel like a song on repeat? There is a sort of stigma, for some artists, around playing local gigs. Performing in the same city or the same rotation of venues can begin to feel repetitive- but how soon is too soon to expand your fanbase and seek venues […]
The 6 Music Conferences & Festivals in LA this Summer – 2018
In the Golden Age of Festivals it’s Easy to get Lost in the Noise It’s 2018 and we’ve graduated from festival culture. These are nuanced times we are living in where “music festival” is no longer synonymous with patchouli and Birkenstocks. Music producers, labels, and artists converge at music conferences to scout, network, and discuss […]
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