Every musician wants people to hear their music. Why wouldn’t they? They put so much energy, emotions, and themselves in their songs and want to share it with the world. They write and record for hours and post the songs up on sites, hoping that people will hear their music. The problem is, there is so much music out there that some people are getting overloaded by music and find it difficult to listen to songs from musicians they don’t already know. So, how does one get fans and possible fans to listen to their music? Here are some tips that might help:
How to Get Fans to Listen to Your Music
The first thing you want to look at is the song themselves. You want to make sure the quality is good and if it’s something that you would listen to. Even recording in a bedroom or basement can produce some good quality sounding music. You’ve got to listen to every detail before putting it out. Just recording won’t work and posting won’t work. You will listen to the song if it’s yours, but if it’s from another artist doing it in that quality, would you listen to it?
Don’t rush to get the song out. Fans will know if it’s been rushed and shy away from listening to it. You put the time and effort into writing it, why not show them that in the recording? Fans will feel like you didn’t care about the song or them. Take your time. They will wait for it to come out the right way. You also don’t want to rush and put out a bunch of songs at once. As the old saying goes, its quality over quantity. Fans would rather hear one amazing song than 10 average songs that have been put together fast.
The next thing you want to think about is the fans. They are the ones who will be listening and passing the songs on to others. You want to make sure you find the right fans as well. Just because they follow you back on Twitter or Instagram doesn’t mean they’ll want to actually listen to your music. Nowadays, people will follow anyone online to get numbers. Do research on them and see what they’re posting and who they’re talking about before sending them music. You want to make sure you put effort into the right people.
Once you find the right people, you want to show them that you actually care about them. Send them a personal message or comment, not a generic one with a link to your music. People are tired of getting messages every time they add a band that just talks about the band and has a link to the music. They want to know about the people in the band as people, not as just musicians. Talk to people after shows, whether they were there for you or not. If you’re performing with someone they like, they will most likely be interested in your music as well. Don’t just talk about the music either. Talk to them about anything and then talking about music will flow in the conversation without sounding like you’re forcing it on them.
Do things for the fans, don’t expect them to do things for you. Fans will wait for new music, but you want to show them that you’re still thinking about them while writing, recording, and doing shows. Post short videos of what you’re doing. Either of the songs you’re recording/practicing or of acoustic covers of songs they want to hear you do or that you want to do, or of just daily things you’re doing. Post things on social media sites of things you’re interested in. There are sites that will help you post on all them at once. Live streams are great ways to do things. FaceBook has made it so easy to do that since everyone is on there anyway. Another great site is Twitch. Those are the most popular ones that people will hear you on.
The last thing is promotion. A lot of people think this should be the first thing, but I personally believe that once you have everything else, promotion will be easier. You need a song in order to promote and to do shows with so people can hear your music. Fans will hear your song at a shows and then help spread the songs around. Not saying that you should just use fans to promote, but if you get the right relationship with them and show them you care, they will want to help you without you even asking.
Finding shows isn’t easy if you don’t have many fans, but if you find the right musicians who are willing to put you on a show with them, you will be able to get on a bill. Some venues are even willing to give any bands a chance, but you want to make sure you play with others who are in the same genre. Performing with someone who is in the same genre as you will help you gain fans and will have people who will be interested in you. For example, if you’re a metal band and you end up on a bill with a very pop oriented performer, it will be hard for either fans to like either of the performers. Getting on a bill with like performers isn’t all you need to do. Help promote those performers and they will help you back. Performers can help each other. Post their shows and tag them in things. The tags will show you tagging them and their fans will want to know about you.
These things may not always work and may not work for everyone. The one thing to remember is to have quality over quantity with the music and to have a relationship with fans and other performers you’re working with. They will be the ones who help.
Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their career. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the look out for anything new and exciting.