Founder and CEO of Songtradr, Inc, the Californian based music rights marketplace platform. Paul is a technology entrepreneur across the music and media industries with over 25 years experience. He is an award winning record producer and songwriter having produced and/or composed music with sales in excess of 15,000,000 units including twelve number #1 albums and singles. He has collaborated with many Australian celebrity household names such as Vanessa Amorosi, Delta Goodrem, Human Nature, Guy Sebastian and Marcia Hines, as well as international stars such as The Backstreet Boys and Engelbert Humperdinck.
Paul founded the PLW Entertainment/Productions business in 1996 which specialized in contemporary music production primarily in Australia and had early success with Vanessa Amorosi’s debut album, The Power, reaching #1 on the ARIA (Australian Recording Industry Association) charts and eventually selling over a million albums internationally. Over the following decade Paul an PLW dominated Australian pop music production with 12 x #1 chart topping albums/singles and 28 x top #20 albums/singles, an unmatched achievement for an Australian music production company.
In 2006, PLW expanded into a 360 degree boutique music company with record, publishing and management divisions developing its own artists including Neighbours TV Star Sam Clark, who’s debut single “Broken” reached #1 on the ARIA (Australian Record Industry Association) Physical Singles Chart.
PLW was eventually acquired by ASX (Australian Stock Exchange) listed company Goconnect Limited in 2010.
Paul is an expert in music production and music rights and a highly experienced company director and chief executive officer with strong tech development, marketing, sales, publicity and management skills. His company, Songtradr (songtradr.com) is one of the fastest moving music technology start-ups in the world, providing a unique and simple solution for music creators and businesses to license and sell rights to buyers in advertising, TV, Film and other forms of media.